The Toy Book (TTB): How do you utilize consumer feedback in product development? Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our [...]
Q&A with Eric Nyman, Senior Vice President of Global Brand Strategy and Marketing at Hasbro
↧
↧
TFsource 2-16 Weekly Sourcenews! Fansproject Volar Now Up For Preorder!
This week we have new preorders for Fansproject - Lost Exo Realm - LER-03 Volar, Iron Factory - IF-EX05 - Iron Giant's Maiden and IF-EX04 - City Commander, APS-01U Asia Premium Series - Optimus Prime - Ultimate Edition, Japanese Adventure TAV19 Powerglide & TAV20 Cosmos, FansToys FT-12 Grenadier (Purple & Grey Versions), Toyworld Car Combiner, and KFC - EAVI METAL Phase Five - Reflectrons!
↧
Daily Dose of Vanessa: Obsidian Society
Obsidian Society was an edition of 1200 (!) and retailed for $99.99. The good old days.
What a season it was for Fashion Royalty dolls! Only one year into the new tall body and the demand was still skyrocketing.
This 2006 line was called "Modern Pompadour" and included 5 Premium dolls: Veronique "Lights, Cameras, Royal" in two hair colors, Adele, this Vanessa and Natalia. (The blonde version of LCR was the centerpiece at that year's convention.)
The dolls were dressed beautifully in impeccably tailored fashions with wonderful accessories and gorgeous hair styles.
![]()
![]()
![]()
![]()
![]()
![]()
 |
| Integrity Toys Promotional Photo |
What a season it was for Fashion Royalty dolls! Only one year into the new tall body and the demand was still skyrocketing.
This 2006 line was called "Modern Pompadour" and included 5 Premium dolls: Veronique "Lights, Cameras, Royal" in two hair colors, Adele, this Vanessa and Natalia. (The blonde version of LCR was the centerpiece at that year's convention.)
The dolls were dressed beautifully in impeccably tailored fashions with wonderful accessories and gorgeous hair styles.
I took her hair out of it's wrap and I loved her even more.
↧
PLAYSKOOL Makes Playtime as Easy as Play, Stow, Go
[Business Wire] - Committed to delivering the world’s best play experiences and recognizing the unmet needs of millennial parents, Hasbro, Inc. today announced an exciting introduction from the beloved PLAYSKOOL brand.
↧
Róisín Murphy Announces Hairless Toys LP, Shares "Gone Fishing"
Róisín Murphy is back with Hairless Toys , her first album in eight years. The follow-up to Overpowered comes out May 11 via Play It Again Sam . The lead track, "Gone Fishing", was inspired by the film Paris Is Burning . Listen to it above. Below, find the album tracklist. Murphy has also announced a string of live shows. Check out the list below. Said Murphy in a press release: This song was ...
↧
↧
IDW's The Transformers Issue 38 - Three-Page iTunes Preview
While unavoidable delays have pushed back all of IDW's books, Transformers and otherwise, we finally have an advance preview for one of the still-due titles. iTunes has listed The Transformers (formerly RID) #38 with the customary three page preview. Given the usual timetable these previews appear on, it looks like this issue will hit in the first week of March - barring further delays beyond anyone's control of course. Click through to check out the mirrored full-size pages.
↧
Wicked Cool Toys announces release of Girl Scouts Cookie Oven in fall
Wicked Cool Toys is introducing a new line of toys, including a Girl Scouts Cookie Oven.
↧
Super7 x Funko Star Wars Super Shogun Warriors Boba Fett Shadowtrooper
It was back in 2010, Super7 released one of the most epic licensed toys around, the Stormtrooper Super Shogun! This had gotten us very excited with hopes of other Star Wars universe characters to be made. A couple years later came a teaser of a Boba Fett Super Shogun, which...
![]()
![]()
↧
Kidrobot x Cartoon Network Adventure Time Toys at NY Toy Fair
Vince of myplasticheart took a trip down to New York Took fair and took a few snaps of what Kidrobot has got going on with their new project with Cartoon Network’s Adventure Time line. One particular shot caught our eye, which was the medium sized Finn figure in a different...
![]()
![]()
↧
↧
HIP HOP VERSUS BRANDINGClassic logos get a rap makeover courtesy...
HIP HOP VERSUS BRANDING
Classic logos get a rap makeover courtesy of designer Jonny Haines.
The New York born artist had this to say about the project:
It came to me one day like so many ideas often do, at random, thinking about why the Wu-Tang clan never did a design incorporating their logo with the Adidas brand. Both have a very similar shape and are both incredibly iconic in their own arenas. After executing that piece which is the first piece in this collection, I started thinking about other famous and iconic brands and rappers, and what they would look like if they ever met, or were “mashed up” so to speak. I am after all a student of two schools. The school of branding and the old school. So my experiment in design continued well into the night until I spawned what you see before you. 9 iconic pieces, based on 9 iconic rappers. I really like the direction it is heading in and will continue to expand it.
The first design and inspiration was based on Adidas and the Wu-Tang Clan. Conveniently enough, black and yellow are both classic Adidas colors and the colors of a bee, which the Wu-Tang are synonymous with, in the sense of “Killer Bees” so the design was simple, and worked well together.
When the logo was done tho, it felt empty, so I started thinking about branding and the power of slogans, so I made the Adidas slogan at the bottom and replaced it with the Wu-Tang mantra, Wu-Tang is forever. This is an element that I incorporated into the rest of the pieces as well.
Big L is as synonymous with early city life in NY as Nike is. This piece is a statement in remembrance of the infamous rapper who was killed, as so many people, unfortunately have been killed for their Nike shoes. It also pays homage to one of my favorite design firms in brand history.
J Dilla is also a famous name in hip-hop who was unfortunately cut short in life. But remains at the forefront of the industry even after death. I chose Heinz ketchup because it is the most popular condiment in America and really improves pretty much anything that you put it on, almost like how J Dilla’s many amazing instrumentals improve any album they are put on, and despite being old news, continues to do so again and again. Just like Heinz is a staple in the kitchen, Dilla is a staple in the world of hip-hop. I did initially think of mixing his name with the Dunkin Donuts logo, but it seemed like an unoriginal connection because of his already established recognition with donuts. So I chose Heinz instead and it panned out wonderfully.
Almost as recognizable as J Dilla, Pete Rock is an outstanding producer who has been in the industry for many years, he is a reliable and recognizable talent and has a wide variety of quality sounds. I chose Best Buy because Best Buy started small and grew to become the most recognizable business where quality products and technology is concerned, so it only made sense to mash it up with Pete Rock.
The last piece in the first series of Mashed Up is based on two staples in the life of any hip-hop aficionado. Biggie Smalls has always been hailed as the original hip-hop master, and considered by many to be the greatest rapper who ever lived, his music is a favorite of many people from a variety of ages. Much like Nintendo has been present in the lives of the last three generations of children and is popular still with both young and older people. So the decision was simple when it came to the mash up. Two old staples that have served as inspiration for many young people over the last 3 decades.
Follow the work or Jonny Haines at http://jonnynewbrand.tumblr.com/
↧
Jeffrey Lamm x Unbox Industries - SMD5 E.V.A. Pre-Order Edition Available Now
Sporting the Unit 01 colorway from the Evangelion anime series comes Jeffrey Lamm x Unbox Industries’ new SMD5 “E.V.A.” figure! This special Pre-Order edition is available now HERE for $85 a pop. The SMD5 stands 9” tall and features 5 points of articulation and expected to ship sometime in March....
![]()
![]()
↧
Slide Show: 6 toys that are reshaping the industry
The Toy Fair in New York shows how companies are trying to convince kids (and grownups) that a physical game or plaything is more worthy of their attention than the digital equivalent.
↧
BBTS Sponsor News: Transformers, Batman, Star Wars, Alien, DC, Bandai JP,, Terminator, Superman & More!
YEAR OF THE GOAT OPTIMUS PRIME - In celebration of the Chinese New Year, we are proud to present the Year of the Goat G2 Laser Optimus Prime with transforming trailer. Featuring an all new color scheme with bronze deco, translucent parts, and vac metal accents, Prime also comes with functional headlights and light up weapon accessories. Add this cool looking Prime to your collection for $139.99.
↧
↧
TFC Toys Announce HerQules Figure Brings Not Devatator Combiner SD Style
Touche, TFC Toys! Who have announced their new HerQules figure that is an all new release paying homage to Not Devastator in a super-deformed style. This one looks to follow in their Pirmars series, could there be more to come? Read on to see the TFC Toys HerQules figure now.
↧
Toy Fair 2015: Toynami Showroom Images - Voltron, Robotech, Acid Rain & More
↧
Toy Fair 2015: Four Horsemen Showroom Images - Mythic Legions
↧
Peter Kato Metallic Blue Bad Knight Release (02.19)
Peter Kato is proud to announce the return of his Bad Knight sculpts! The Metallic Blue Edition Bad Knight figures are set to release this Thursday, February 19th at 8PM EST in his Online shop. Each piece is hand-painted and handmade from 7 individually resin parts. The Bad Knight stands...
![]()
![]()
↧
↧
Ferg x Scott Wilkowski Infected Young Gohst Red
FERG and Scott Wilkowski are at it again! This time with the new Red colorway of the Infected Young Gohst by FERG and Grody Shogun. Each figure is hand cast in resin and stand approximately 3” tall with a price tag of $70. Keep an eye out from your favorite...
![]()
![]()
↧
Warpo Toys: 12-Inch Cthulhu Action Figure Debuted at Toy Fair 2015
Last week we reported that io9 had scored an exclusive first-look at Warpo Toys' 12-Inch Cthulhu, and today we have received the official press release to announce the figure's debut at Toy Fair! Click through to read.
↧
Supahcute Kaiju Show 2: First Sneak Preview
The sneak previews for Supahcute Kaiju Show 2 are starting to arrive, and everything looks so fantastic! Check out this mega-adorable piece by Azul Piñeiro. Here is a tiny sneak preview of Ian Glaubinger‘s new canvas print titled “King of … Continue reading →![]()
↧
More Pages to Explore .....
