Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App EL SEGUNDO, Calif.–(BUSINESS WIRE)-- Mattel, Inc., (NASDAQ:MAT), the world’s largest toy company, and Crayola, the largest children’s art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative [...]
Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App EL SEGUNDO, Calif.–(BUSINESS WIRE)-- Mattel, Inc., (NASDAQ:MAT), the world’s largest toy company, and Crayola, the largest children’s art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative [...]